Smug drinks wins Town’s ‘Shooting Star’ award
Smug Drinks has today become the latest winner of the monthly ‘Shooting Star’ business award.
The accolade, created by Huddersfield Town in tandem with club partner Total Dilapidations Services (TDS), was created to recognise businesses that are making a difference in the local business community.
The innovative health drinks company is the brainchild of young Huddersfield entrepreneur Max Jones, who came up with the concept while at University.
Realising the popularity of antioxidants and vitamins among students, plus a gap in the market, he set out to find a tasty, fun and convenient way to get them in to our diets. His research proved the soft drinks market offered the convenience, but those already on the shelves claiming to be healthy didn’t taste great and were full of sugar and artificial ingredients.