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Club News


23 May 2024

Club News


23 May 2024

University of Huddersfield fashion students collaborate with Huddersfield Town

- Huddersfield Town sponsors University of Huddersfield fashion show
- University fashion students re-style Town kits
- Comments from Head of Global Brand Domenic Notarfrancesco

Fashion students from the University of Huddersfield have teamed up with Huddersfield Town to enhance and customise some of the Club’s recent kits with eye-catching new designs.

The Club contacted fashion lecturers Kathryn Brennand and Debbie Allsop and donated dozens of Umbro shirts and training kits, kept as spares for the First Team, dating back over the last few seasons.

First and second year fashion students then got to grips with the football shirts as well as the Club’s history, devising some innovative enhancements, such as a silhouette of the familiar sight of Castle Hill that overlooks the town.

Other designs see the famous blue-and-white striped home shirt merged with a yellow away strip, and the Town poem ‘Those Were The Days’ reflected on the reverse. The project also had the students working with different fabrics, whilst also thinking about a sustainable approach in an industry that is reducing its carbon footprint.

University of Huddersfield Fashion lecturer Kathryn Brennand said:

“We were very pleasantly surprised when Huddersfield Town approached us, and the concept chimes with so many things we’d want our students to be involved with.”

“They are working to a commission, like they will do when working in the industry, and they are working with a material that they may not normally choose to work with. They have learned that football shirt designs are many and varied, and that the background to the shirt as a representation of the Club is important as well.

“And it’s vital that students think with sustainability in mind. Football shirts can be seen as a disposable item, given how often that clubs come up with new designs, but this project is demonstrating that they can have an extended life. The students are also learning about the Club, and it’s important that their work has some context to it.”

Huddersfield Town Director of Global Brand Domenic Notarfrancesco commented:

“Seeing the Club and University collaborate within Huddersfield is extremely rewarding, and we couldn’t have been happier to sponsor this event. A fantastic place to learn, it’s important to us to work with likeminded institutions locally to show what is available and possible right on our doorstep.

“One of the most recognisable parts of the Huddersfield Town brand is our kit, home or away, with so many iconic iterations over time. To see how the fashion students have re-imagined that, showed their creativity and created pieces that are new and fresh has been a real joy.

“Expanding the horizons of what Huddersfield Town is, who we are and what it means to be a Terrier is of the utmost importance to us. I look forward to taking us into spaces that you wouldn’t usually associate with football, and teaching more people about the Club - and it’s a hope that the University of Huddersfield continues to play a role within that.”

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