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Club News


29 February 2024

Club News


29 February 2024

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North end of the John Smith’s Stadium renamed.

- North end of the JSS renamed the Terriers Together Stand
- New branding in place for Saturday’s game against Leeds United
- Comments from Dan McGeachie, Head of Partnerships and Business Development

Over many years the ‘Terriers Together’ campaign has encapsulated the club’s inclusion aspirations and commitment to preventing and addressing every form of discrimination – and now it’s time for us to take a stand.

Starting with Saturday’s Sky Bet Championship game against Leeds United, the north end of the John Smith’s Stadium will be renamed ‘The Terriers Together Stand’, making our campaign promoting equality and celebrating diversity more visual than ever on home match days!

Our extensive work under the Terriers Together banner has seen many developments at the club, with the creation of the Terriers Together Inclusion Room in that stand being a particular highlight.

Our efforts saw the club become one of a select number to achieve the Premier League’s EDI Advanced Award in September 2023.

Now the campaign takes another step forward, with the club’s zero-tolerance stance on discrimination taking centre stage at the John Smith’s Stadium through the renaming of the north end.


The new eye-catching Terriers Together branding has been installed this week and will be in place for this weekend’s West Yorkshire derby, as Head of Partnerships and Business Development Dan McGeachie explained:

“The Terriers Together campaign has become a huge part of everyday life at the club; it is a way of thinking that is embedded in us all. Whenever we make a decision in our day-to-day roles, we always consider how we can tailor it to ensure it works for as many Town fans – and potential new supporters – as possible.

“It certainly feels like Town fans are aware – and are extremely supportive – of the Terriers Together campaign, but we can bring even more profile and importance to the inclusion work that is central to everything we do, through the renaming of the stand. It’s now right there, for everyone to see.

“I think the stand looks brilliant, and I’m looking forward to seeing it in person and on the live Sky Sports coverage of Saturday’s game.”

Tickets sold to supporters for the Leeds United game and the next home game against West Bromwich Albion on Sunday 10 March will still name the north end as the Big Red Stand, with the Terriers Together Stand showing on all tickets moving forward.

To read more about the Terriers Together campaign, please click HERE.

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