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Club News


13 October 2023

Club News


13 October 2023

Robyn Kennerdale to drive forward standards and fan experience

- Robyn Kennerdale appointed Head of Supporter Experience
- New role designed to drive service levels and fan experience
- Comments from Chief Executive Jake Edwards

Robyn Kennerdale has today been appointed to the newly created position of Head of Supporter Experience in the club’s latest commitment towards improving our fans’ experience on match days and non-match days.

Reporting directly to Chief Executive Jake Edwards, the role will see Robyn utilise the skills and knowledge honed from working closely with Town fans over nearly 18 years to drive the service levels and ensure a positive experience for all supporters.

Robyn Kennerdale 2023 16_9.jpg

Robyn (pictured above) will already be known by many fans for her work in several areas, having worked closely on supporter engagement initiatives such as the ‘All Together Town’ fan panel and leading the club’s work in match day experience for families, which led to us being awarded the EFL’s Gold Standard for Family Excellence in 2022/23.

She has notably played a leading role in the success of the club’s fundraising initiatives including the ‘Keep It Up’ campaign with Yorkshire Air Ambulance, which has generated well over £2 million through the ‘Pedal for Pounds’ bike rides and other events.

Robyn has also been a permanent member of the Club’s Equality, Diversity, Inclusion, and Safeguarding working group since its inception, and was key in us receiving the Premier League’s PLEDIS Advanced Level Award earlier this year.

Chief Executive Jake Edwards explained:

“The creation of this new role is another important step forward in ensuring that Huddersfield Town fans have the best possible experience when interacting with their club, whether that is as a fan in the stands on a match day, a guest in our hospitality area, or away from match day through our Ticket Office and Retail departments.

“This role will be public facing, continuing to work with supporters and supporter groups to garner feedback that will feed into our customer service strategy, but it will also entail a lot of work with our staff, both permanent and match day. That will include the development of staff training for fan-facing roles and close work with all our department heads.

“Robyn is the perfect person to take on this mantle and drive forward our quality and standards. She’s spent her career working closely with supporter groups and a myriad of other fans and she knows the club and its people inside-out, and it’s a natural evolution from her previous work as the lead in the Supporter Services team.”

Jake added:

“Although what happens on the pitch will always be the primary focus of the club, we want to ensure our fans love their experience off the pitch too. We want fans to feel respected, valued, and at the heart of everything the Club aspires to achieve. We want everyone to enjoy their days with us.

“We’ve already put a lot of work in on this front, with visible developments such as the Match Day Fan Zone and other things going on behind the scenes, and that work will continue.”

Town face Queens Park Rangers at the John Smith’s Stadium on Saturday 21 October 2023 after the upcoming international break. CLICK HERE to secure your seat and get behind the team!

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