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8 July 2022

Back of shorts sponsor have furthered their commitment to Town

- Skinny Food Co agree one year extension
- Healthy food brand to continue appearing on back of shorts
- Comments from Commercial Director Ian Birtley and Skinny Food Co-Founder James Whiting

Town are delighted to announce that The Skinny Food Co have extended their back of shorts sponsorship for the 2022/23 season!

Having appeared of the back of Town’s shorts since January 2022, they are also a regular presence across the LED boards at the John Smith’s Stadium.

Founded in 2018, the Nottingham-based healthy food and drinks business is one of the fastest growing businesses in the UK, selling over one million products in their first year alone.

James Whiting, Co-Founder of The Skinny Food Co, commented:

“We couldn’t be happier to be extending our partnership with Huddersfield Town. We love what the Club stands for, and can see so many similarities between our two organisations.

“Since coming on board, we’ve not only seen a positive impact on our business, we’ve truly become part of the Huddersfield Town family. We’re excited to continue to share our huge range of healthier alternatives with Town fans for this season, and hopefully beyond!”

Town’s Commercial Director, Ian Birtley, added:

“We’re really pleased to announce the extension of our agreement with The Skinny Food Co. They are a brand that fit our challenger ethos in their respective sector, and I am delighted to be working with such a forward thinking and fast growing business.

“I’m personally empowered by the journey James & Wayne have been on so far and look forward to sharing the next step of their growth.

“Their products provide healthier choices and where possible we want to support their product messaging and provide awareness on the alternatives to foods we all love to enjoy.

“As much as possible we want to promote the benefits to their product range, which will be able to be accessed through exclusive product campaigns for Town supporters.”

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