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31 March 2021



31 March 2021

Bumper front of shirt sponsorship deal signed for prolonged period

- Utilita Energy will be Town’s front of shirt sponsor for next three seasons
- One of Britain's fastest-growing independent energy suppliers will become Principal Partner
- Comments from Town’s Commercial Director Ian Birtley

Huddersfield Town are delighted to announce that Utilita Energy will be on the front of the Club’s shirts for the next three seasons!

The UK's leading Smart Pay As You Go Energy supplier has agreed a long-term commitment to become the Terriers’ principal partner, which will see their logo appear across the front of shirt for Huddersfield Town, Huddersfield B and all retail kit.

Founded in 2003, Town’s new Principal Partner Utilita Energy installed Britain’s first ever smart meter back in 2005 – currently powering more than 800,000 customers in the UK.

Utilita has established itself as a hugely recognisable brand in British football, having supplied power to a number of stadiums – including Ibrox, Selhurst Park and Villa Park – while partnering with more than 25 clubs as well as the EFL.

Pivotal to the partnership will be Utilita’s presence in Huddersfield and they will be working alongside the Huddersfield Town Foundation to provide support for the local community with a number of projects due to take place over the next three seasons.

Jem Maidment, Chief Marketing Officer at Utilita, said: “This is a fantastic opportunity to build on the strong links we have in Yorkshire and to integrate with the community within Huddersfield and beyond.

“We are thrilled to be associated with a club who has a strong identity, proud history and a passionate, loyal fanbase. By supporting the club with a long-term commitment, it will allow relationships to grow in the area and we are all excited to get going in 2021/22.”

Huddersfield Town’s Commercial Director Ian Birtley commented:

“I am absolutely delighted to have agreed this deal with Utilita, which will see them on the front of our shirts for the next three years.

“They’re a company that I know very well and they are an ambitious and fast-growing company who share our values as an organisation.

“They have a real strong community focus and that fits us at Huddersfield Town because of the strong links that we have in the community.

“We can’t wait to work with Utilita and grow this relationship even further in the future.”

Centre to the new partnership will be Utilita’s Energy High 5 movement, which enables every household to use around £163 less energy each year by making five simple and free changes at home. Anyone can sign up to start saving, without being a Utilita customer. For more information, please click here.

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