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4 August 2021



4 August 2021

Comments from Commercial Director Ian Birtley

- humm becomes Huddersfield Town’s newest partner
- Leading consumer payment provider signs commercial agreement
- Comments from Commercial Director Ian Birtley

Leading consumer payment provider humm has today become an official retail partner of Huddersfield Town!

As a new entrant into the UK market, humm will use this partnership to drive awareness of its brand, which will become one of the most visible around Huddersfield Town match days and non-match days in the 2021/22 Sky Bet Championship season.

humm offers a fast and smooth tech-enabled consumer finance experience and boasts a wide range of partners across almost every industry, including retail, services and health and beauty, with customers only paying for what they spend (with 0% interest) across monthly payments.

A subsidiary of the Australian Securities Exchange (ASX-listed) hummgroup, the company has been operating in Ireland since 2008.

Huddersfield Town’s Commercial Director Ian Birtley commented:

“I’m delighted to be able to welcome humm to the Huddersfield Town family as an official retail partner.

“Following on from their launch in the UK this summer, humm will give supporters a different payment option, and importantly they put a real emphasis on responsibility, transparency and customer service which became a huge factor in concluding our agreement with them.

“Delivering a responsible and transparent consumer payment solution is another example of how we aim for our partnerships to deliver unrivalled value to our supporters.

“We look forward to working with Humm and growing our relationship beyond the 2021/22 season.”

Chief Executive Officer of humm group Ireland & UK, PJ Byrne, said:

“At humm we have great ambitions to help our customers make the important life purchases that really matter to them. Our partnership with Huddersfield Town will not only help us to achieve that but will provide the team's loyal fan base and wider consumers with access to payment options that suit their needs in a transparent and responsible way.”

For more information on humm, visit

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