Skip to main content Skip to site footer


19 August 2021

Innovative new partnership for the Terriers

- Huddersfield Town & Eleven Sports Media confirm new partnership
- New platform available for regional businesses
- Comments from Commercial Director Ian Birtley

We’re excited to announce a new official partnership structure for local businesses looking to grow by associating their brand with Huddersfield Town!

Together with leading sports partnerships and fan engagement technology provider, Eleven Sports Media, we are launching a new partner programme structure for regional brands.

The multi-year agreement will see Eleven Sports Media work with Town to create opportunities for businesses in West Yorkshire and surrounding areas to partner with the club including the HTAFC Regional Partner Programme which will be facilitated and managed by Eleven.

The HTAFC Regional Partner Programme will allow companies to connect with fans using Eleven’s award-winning fan engagement platforms to promote their business.

The programme will give companies of all sizes the opportunity to communicate their brand via the high impact perimeter LED boards and mid-tier digital ribbon seen by huge audiences watching on TV, as well as a range of other digital platforms designed to reach fans at every stage of the match day journey.

Partners joining the programme will also engage with fans in the concourses and hospitality areas, using Eleven’s StadiumTV and StatZone channels to deliver commercial messaging alongside innovative live stat-driven content.

Ian Birtley, Commercial Director, commented:

“We’re excited to be working with Eleven Sports Media to combine all of the digital technologies in the stadium into one incredibly powerful Partnership platform that will provide huge growth opportunities for our regional business community.”

Eleven Sports Media’s Chief Executive, Matt Cairns, added,

“Football provides a truly powerful platform through which to reach huge, and highly targeted, audiences. For many businesses, the opportunities to partner with their local football club has been limited, which is why, together with Huddersfield Town, we’re launching a partner programme designed to provide the same kind of high impact exposure for regional businesses of every level.”

Matt continues:

“We’ve delivered some really successful partner programmes for Premier League clubs and venues such as Celtic FC and Leicester City, among others, and we’re really looking forward to working with businesses in Yorkshire to help them achieve similar success with Huddersfield Town.

Huddersfield Town’s Regional Partner Programme has launched in the 2021/22 season and businesses interested in learning more should visit

Advertisement block