EFL launches brand-new campaign
- EFL discourages the illegal streaming of fixtures
- Illegal streams have become more prevalent this season
- Town will continue to work with the EFL
The EFL has launched a new campaign aimed at discouraging the illegal streaming of fixtures.
Due to COVID-19, matches are subsequently being played behind-closed-doors meaning that matches are being shown live on iFollow HTAFC, which generates funds for both the clubs involved.
Huddersfield Town have worked extensively with EFL digital and supporters to improve the quality and functionality of iFollow, and will continue to do so. Although the platform has improved as the season has progressed, supporter feedback illustrates there is still much work to do both on the streams and customer service from the iFollow help desk.
However, with iFollow providing vital funds to every EFL club during the pandemic, the EFL has launched this campaign to raise awareness of illegal streams.
Illegal streams have become more prevalent, which means that the EFL and its Clubs could potentially lose around a third of income from illegal streaming this season.
Statistics show that over half of sports fans consume sports content from pirate services at least once a month. Over 7,000 illegal EFL streams have been detected so far this season, with an average of 170 people viewing each stream, totalling almost 1.2million people. Supporters in the UK accessing iFollow (or club equivalent) via a VPN are also accessing the stream illegally.
Failure to comply with the terms set out when subscribing to iFollow is a serious breach and allows the EFL to terminate the subscription. Clubs streaming through their own services are likely to have very similar rights in their terms and conditions.
The EFL and its Clubs take piracy incredibly seriously, working with a specialist security agency to proactively seek out illegal streams on all formats and taking action against businesses and individuals.
Supporters are therefore encouraged to report any illegal streams, or pubs that may be showing EFL content unlawfully, by emailing piracy@efl.com. All emails will be treated confidentially.
