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Club News


26 November 2020

First business to sponsor Huddersfield Town’s home shirts in 2020/21

- Logic Insurance to appear on Town’s shirt for the Boro game
- Town’s innovative shirt sponsor campaign helps local business
- Hear why Logic Insurance bought all 20 tickets for the Middlesbrough game

Logic Insurance will be the first local business to appear on Huddersfield Town’s home shirts this season in what is a “dream come true moment” for their Director Andy Rowley.

Logic Insurance’s logo will be on the front of the Terriers’ shirts against Middlesbrough on Saturday 28 November 2020 at the John Smith’s Stadium.

The local business purchased all 20 tickets for the first draw to confirm their front of shirt sponsorship for the Boro game.

Logic Insurance formed in February 2018 and offer bespoke, packaged insurance policies for both individuals and businesses, specialising in Property Insurance.

Director of the company, Andy Rowley, explained how delighted he is to have his business on the front of his football team’s shirt.

“I’ve been a Town fan since I was seven years old when I went to my first game. My Dad was on the books at Huddersfield. So, for me, this is a dream come true; it’s unbelievable to have my company name on the shirt of the team I love. It’s a real dream come true for personal reasons.

“I never thought I’d have this opportunity, I always thought it would be out of my reach. We work hard, build businesses, but this opportunity was something when asked that it was a definite.

"I’d recommend it to anyone, especially if you’re a fan. This isn’t just about me being a fan, though, it’s about the national exposure this will give the business. There will be a tear in my eye when I see the shirt.”

Not only will this be a special moment for Andy, but it’ll also provide great exposure for the business.

Logic Insurance will be seen on a national scale with Town’s match being streamed on iFollow HTAFC, highlights being broadcast across numerous different platforms and, of course, on social media.

Sales Director, Craig Dinnewell, explained how this will help the company grow.

“From a business perspective it’s all about the exposure and people knowing who we are.

“We are a relatively new company – we’ve been formed nearly three years now – and we’re looking to expand into Huddersfield.

“It’s really good for us to have that exposure, to support the local team and to get our name out there.

“This to us is an investment alongside being proud of sponsors of Huddersfield Town.

“It’s an investment that local businesses can get the exposure from of what is a national brand. Huddersfield Town is a national brand; it’s out there, on TV every single week.

“We’d never be able to get that exposure without the support and help of Huddersfield Town.”

For most of the remaining home games, the Club will continue to open its premier advertising opportunity to smaller firms by way of a match-by-match draw.

So, if you are considering purchasing one or 20 tickets, then Andy has some words of encouragement for you!

“I would say, you’ll never get this chance again. This is an absolute one off. If you can justify it and if you can afford it, just do it, whether it’s one ticket or all 20 tickets.

“The way they’ve put this out there is great; it’s an opportunity. I’d say to everyone this is an opportunity, take the opportunity, grasp it. I’m sure come Saturday it’ll be brilliant!”

There’s been real interest in this opportunity so far, with even one company offering to purchase the front of shirt sponsorship for both home and away games! The Club has turned down that offer to give local businesses, like Logic Insurance, an exclusive, once in a lifetime opportunity.

20 tickets will continue to be available for each available game at just £250, with all firms invited to buy as many of the 20 as they like, from one to all 20!

If you buy all the tickets, like Logic Insurance did, then you will, of course, bag the front of shirt sponsorship for the selected game!

Email to get yours and stand a chance of seeing your company on the front of Town’s shirts!

You can watch the full interview with Logic Insurance below on #HTTV!

To find out more about Logic Insurance, visit

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