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Club News


10 October 2016

New firm signs on as a commercial partner

- Perform Better signs commercial partnership with HTAFC
- Company supplies strength and conditioning equipment
- Comments from Town's John Williams

Perform Better has signed a new commercial partnership agreement with Huddersfield Town.
Perform Better is the UK’s leading supplier of strength and conditioning and sports science equipment to the professional sport market. Perform Better has equipped strength and conditioning facilities for many Premier League and Championship football teams including Arsenal, Manchester United, Chelsea, Southampton, Swansea City, Hull City, West Ham Utd, Middlesbrough, Burnley and Wolves amongst others.
In addition Perform Better was selected to supply bespoke temporary strength and conditioning facilities to the England, Wales and Republic of Ireland at the recent European Championships. The Perform Better turnkey package includes everything from 3D planning and site survey through to bespoke equipment design, delivery and installation.
Perform Better has provided Huddersfield Town with a range of new equipment at PPG Canalside. The company has supplied equipment to the two new strength & conditioning rooms.
The Strength Room that has been created includes three Lifting Platforms, two Half Racks, Olympic Discs and Bars, Dumbbell Set, Leg Press, Leg Extension, Calf Raise and benches. In the Cardiovascular Room the Club have installed Spinning Bikes, Rowers, Cross-trainers and Upper Body Ergometers for post-match recovery sessions and conditioning sessions.
Alastair Yule, Director at Perform Better, said:

“We are proud to be working with Huddersfield Town - specifically Dr John Iga and his Conditioning team - as well as John Williams, Commercial Manager, on this exciting and prestigious project and we hope the new facility will help the Club go to the next level. It has been great to see them make such an encouraging start and we would like to wish them well for the remainder of the season.”
Huddersfield Town’s Commercial Manager – Partnerships, John Williams added:

“Perform Better has provided top quality equipment that will be a massive benefit to the squad.

“Not only will Perform Better become a club partner that will see them become part of the ‘Huddersfield Hundred’ a target we are reaching very quickly indeed. I look forward to working with Alastair and his team over the next 12 months.”

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