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Club News


14 March 2014

Full details on the responses

Results are in from the #FilltheFMLower survey that was sent on 4 March to all Season Card holders, the All Together Town Online Panel and anyone who had pre-purchased a ticket for the Barnsley game either online or through the Ticket Office.
863 Town fans cheered on the Terriers from behind the north stand goal in the recent trial game against Barnsley on 1 March. 
Of those 863 fans, 213 were existing FM Lower Season Card holders. 
A further 314 fans entered the FM Lower using Season Cards from other areas of the ground; 219 from the Britannia Rescue Stand, 61 from the Fantastic Media Upper Tier, 29 from the Direct Golf UK Stand Lower Tier and 5 from the Direct Golf UK Stand Upper Tier. 
The number was made up by fans buying tickets for the Barnsley game in the FM Lower; 224 adults, 95 Under-18s, 13 seniors and two ambulant disabled supporters, each with a carer. 

Another 381 FM Lower Season Card holders transferred to different areas of the ground and 146 didn’t attend the game.
Huddersfield Town Chief Executive Nigel Clibbens commented: 

“We are grateful to all the supporters who took the time to tell us what they thought.  
“The Club is committed to working together with the fans and the John Smith’s Stadium through the ‘All Together Town’ initiative and to maximise its success.  
“We hope more and more fans take the opportunities to become involved and tell us their views on how thing are working and help us make a difference.  
“At the moment the focus is on match day atmosphere and the ‘Singing Section’ is central to that, but there are many more things on the agenda such as Supporter Liaison Officers and Flags and Banners.”  
Please click HERE to view the survey results in full.
There were 411 responses to the survey from the 5,086 fans it was sent to, with 93% of responders being current Season Card holders.
However, only 85 people out of 863 who were in the Fantastic Media Lower Tier for the trial game vs Barnsley responded to the survey to give their feedback.
Of the total number of people responding, 58% thought the trial made either a huge or significant improvement in the match day atmosphere, 28% thought there was some improvement in atmosphere, and the remainder saw no change or a decline.
When asked what effect the trial had on their personal match day experience, 70% of fans responding thought there was some or a significant improvement, 23% found no change, and 6% thought there was a decline or significant decline.
The survey asked people to give some of the positive and negatives of the trial. As these were verbatim responses, they can be seen in ‘word cloud’ format in the downloadable PDF, giving the most commonly occurring words and phrases.
Respondents were asked how the singing section in the Fantastic Media Lower Tier could be improved. Common answers were the addition of a roof/filling in the sides of the stand to improve acoustics, more people going in the stand and making it a long term option for fans.
134 of people responding said they would go in the Fantastic Media Lower Tier if the opportunity arose again, whereas 242 said they would not. 20% of people surveyed said they would purchase a Season Card there if it was to become a permanent singing section.
Finally, 85% of those responding thought that the trial was a success, and 87% thought the trial should be repeated. 
The next meeting of the All Together Town Voices Panel will be held on Wednesday 19 March at PPG Canalside to review the trial results in detail from all sides; the fans’ perspective, crucially the feedback from the John Smith’s Stadium Safety Team and also from the Club’s point of view. Minutes from the meeting will appear on
Should you wish to be part of the ATT Online panel and contribute and give feedback to surveys via email in the future, please email with your name, address, postcode, date of birth and client reference number and we will add you to the list.

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