Leading manufacturer takes exclusive naming rights deal
One of the region’s largest employers, PPG Architectural Coatings UK and Ireland, has signed an exclusive naming rights deal for Huddersfield Town’s multi-million pound training complex on Leeds Road.
The facility, which will now be known as PPG Canalside, has recently undergone a £3.5m renovation programme and is home to the Club’s First Team and Academy, as well as being an integral sports and social hub for the local community.
PPG, which manufactures leading paint brands Johnstone’s and Leyland, is based at a 65 acre site in Birstall, Batley, where it has been since 1983, and employs over 1,500 people throughout the UK and Ireland; a large proportion of whom live within a small radius of the manufacturing facility.
The extensive refurbishment of PPG Canalside was led by Huddersfield Town’s visionary chairman Dean Hoyle and boasts an impressive array of facilities, including five full size training pitches, a state-of-the-art 3G artificial pitch, gym, snooker club, two crown green bowling greens and a licensed bar and function room facilities.
As part of the agreement these facilities will be made available to all of PPG’s employees, which will provide them with the unique opportunity to enjoy first class sports and social facilities locally and mix with the Club’s players and rising stars.
Huddersfield Town’s Chief Executive Nigel Clibbens is pictured above with PPG’s Marketing Director Jason Metcalf at PPG Canalside.
PPG general manager Steve Pocock said:
“As a socially responsible business, PPG has had a long-standing commitment to the communities it operates in and this exciting agreement continues that tradition.
“From the outset, it was apparent that creating a community legacy was at the very forefront of the Club’s thinking and this was something that ties in with our approach as a business.
“This partnership provides both PPG and Huddersfield Town with a fantastic opportunity to work together to give something back to the local community, as well as our own staff, and we can't wait to get started.”
Huddersfield Town chairman Dean Hoyle added:
“Much like PPG, we’re an organisation that is rooted firmly in the local community and we take the responsibility that comes with that incredibly seriously.
“Creating a legacy has been integral to the Canalside project and by partnering with a business that is as socially aware as we are will ensure the facility is used by the community for years to come.
“This is a hugely exciting partnership for both parties and I know the combined teams are working on a number of exciting initiatives to be rolled out to the local community in the coming weeks and months.”