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Club News


6 February 2013

Jarvis: research findings vital to strategy

Commercial Director Sean Jarvis has today heralded the research conducted into the Club by partner Ask Insight as ‘vital’ for the future direction of Huddersfield Town’s business to business offerings.

Alongside an insightful look into the experience of Town fans in the terraces on match days and away from matches (click HERE, HERE and HERE for more info on the findings), Town’s Research Partner also delved into the Club’s offering to fellow businesses. 

Following several face to face interviews conducted in late 2012, Town has gained extensive feedback on how its business partners viewed their relationship with the Club, what benefits it brings and how the partnerships can be improved moving forward – something Jarvis believes is vital to the future progression of Huddersfield Town.

“As everyone knows, we have made massive leaps forward in our off the field operation during the ‘New Era’ of the Club under Dean Hoyle’s Chairmanship.

“We are now proud to have over 50 local, regional and national businesses affiliated to the Club through our business partnership initiative and it is vital to us that we look after our partners. 

“Ask Insight’s research into our business to business offering has been absolutely vital in helping us shape our strategy moving forward, as we now have a genuine third party view into what our partners want out of their partnerships with Huddersfield Town. This will help us better tailor our partnership packages moving forward and make sure everyone gets value for money.

“I understand that sometimes business leaders may find it hard to justify committing resource to something as unquantifiable as research, but I would strongly recommend anyone reading this to consider commissioning Ask Insight. They can help any business discover more about their customer base and that knowledge can be vital in shaping your future.”

Ask Insight’s research was conducted with a specially selected sample of Town’s Club Partners, ensuring the feedback came from a varied spectrum of partner businesses from different industries, sizes and from both short and long term partnerships. 

The results looked into the benefits of becoming a partner of the Club, from the PR profile to the networking opportunities and economic impact on their businesses. 

Ask Insight is an accredited Market Research Society Company Partner, with full compliance with the Maket Research Code of Conduct. If you are interested in what services they can provide you with, please email or call 01484 437424. 

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