£1m target almost reached
Huddersfield Town is delighted to announce that since its inception in 2009, the Keep it Up campaign has raised an outstanding £964,000!
The Keep it Up campaign is a joint initiative between the Club and the Yorkshire Air Ambulance. Money raised by the campaign is split equally between the Huddersfield Town Academy and the lifesaving charity.
The campaign was created in 2009 with the first fundraising event being a 22-man cycle ride from Huddersfield to Southend. Chairman Dean Hoyle, Club Ambassador Andy Booth and Commercial Director Sean Jarvis helped form the 22-man strong team and have been mainstays in the following three rides.
During the four years since the aforementioned bike ride, there have been a further three ‘Pedal for Pounds’ bike rides, two ‘Walk for Pounds’ events, three Christmas celebrations, various recycling schemes and over 100 individual fundraising campaigns, which have all contributed to the amazing total.
Last season’s bike ride – P4P4 – raised a staggering £190,000, with over a quarter of a million raised in total during the 2012/13 season!
Huddersfield Town Supporter Partnerships Manager Robyn Deegan – who has overseen the planning and running of many KIU events – thanked all the people who have helped achieve the total.
“It wouldn’t have been possible for us to put on the large scale events that we have, without the help of the Club’s generous fans, sponsors and partners,” she said. “We are indebted to them for all their support over the years.
“Our goal is still to raise £1m and we are confident that we will smash the target next season.
“On behalf of the Club and the Yorkshire Air Ambulance I would like to thank everyone for their continued support.”
Robyn is pictured above with Sean Jarivs, Dean Hoyle, Jez Pinnell, Steve Cobb, John Baxter, Paul Gowland, Katie Collinson and Andy Booth.
The £964,000 raised goes towards purchasing equipment, coaching costs and the general running fees for Town’s Academy; while the money is used by the YAA for running costs and maintenance of the charity’s two life-saving helicopters.
The next organised KIU event is set to be the 2013/14 ‘Walk for Pounds’, details of which will appear on htafc.com over the next couple of weeks.