Huddersfield – The Place To Make It!
The shorts of Town’s Academy teams will promote Huddersfield as ‘The Place To Make It’ throughout the 2012/13 season.
The logo of the campaign aimed at encouraging the public, as well as the business community, to invest in, live in, visit and promote Huddersfield will appear on the shorts of Town’s youngsters during the new FA Premier Academy League season.
‘The Place To Make It’ campaign is an innovative new way of highlighting all that is good about Huddersfield and Huddersfield Town is one of a limited selection of local organisations hand-picked to promote the new brand, which was designed by Huddersfield-based Sharp Agency.
As a prime example of someone ‘making it’ in Huddersfield, Jordan Rhodes was used to launch Town’s involvement in the campaign back in December 2011. Since that time Town's ‘facts’ have been central to the campaign, with one displayed on a roundabout near Greenhead Park on Trinity Street recently.
Huddersfield Town’s Commercial Director Sean Jarvis told htafc.com that it was an obvious choice to promote the brand via the Academy:
“Our young footballers are hoping to progress through the Academy and make it as footballers in Huddersfield, so the ‘Place To Make It’ campaign is a natural fit to appear on the shorts this season.
“As ‘The Yorkshire Club’ we are immensely proud of our Huddersfield roots and we want to help spread the word about what a progressive and ambitious place it is; in that sense it echoes the Club’s ambitions.
"Some of the Academy games are broadcast on national television and I’m sure people across the country who see our Academy team in action will ask about the campaign. We will tell them how great a place Huddersfield is to work and live in.”
To find out more about the campaign, visit www.placetomakeit.co.uk