Ask Insight has today been announced as the Official Research Partner to Huddersfield Town.
The full service market research agency, which is based at the Media Centre in Huddersfield, will conduct a research programme for Huddersfield Town which will form an engagement campaign with key areas of the Club's operations both internally and externally.
Susan Kenyon, Director of Ask Insight commented; "We are absolutely delighted and thrilled to have been selected as HTAFC's official Research Partner and are looking forward to a mutually beneficial rewarding partnership".
In a first of its kind partnership at the Club, the first stage of the research will focus on HTAFC employees by conducting a customer satisfaction benchmarking programme. This will be followed by a review of the Club's Partner organisations to gauge satisfaction and identify further opportunities.
A stakeholder review of the surrounding environment in which HTAFC operates, including a match day experience review involving supporters through online and paper surveys, along with focus groups will be undertaken. This will conclude the research programme and provide valuable insight for the Club.
Richard Noon, Research Director of Ask Insight commented;
"Engaging with supporters and the stakeholders within the Club is an important exercise; not just for Huddersfield Town Football Club, but for any organisation.
"Our Partnership demonstrates the commitment of Huddersfield Town; from the Directors down, to providing its loyal fans, staff and Partners with a positive, mutually beneficial and rewarding relationship with the Club.
"We will be undertaking one of the biggest engagement campaigns this or any other football club has ever undertaken, and I am really proud that what we do as an organisation will have a positive impact on the Club and the experience that everyone has."
Sean Jarvis, Commercial Director of HTAFC concluded;
"We're delighted to welcome Ask Insight to our ever-growing list of official Club Partners.
"Just like us they are very proud of their Yorkshire roots and the ethos of Ask Insight fits perfectly with our own, so we can't wait to get our relationship off the ground.
"In the New Era at the Club, we are keen not to rest on our laurels. We believe that there is always scope for improvement and will continue to work hard to the highest standard for our fans, Partners and employees.
"Our fans are the lifeblood of the Club and the findings of the research that Ask Insight will undertake will be vital to our overall strategy moving forward."
