Huddersfield Town's Commercial Director Sean Jarvis has today praised the generosity of the Club's fans after the special 'Keep It Up' shirts have flown out of the Stadium Superstore.

Lee Clark's team sported the unique red and yellow striped shirt as a special one-off to help support the 'Keep It Up' campaign - from which money is directly distributed to the Yorkshire Air Ambulance and the Huddersfield Town Academy - against Southend United on Saturday and over 350 of the limited 500 have already been sold via the Club's retail outlets.

"The reception from the fans indicates that the shirt is a bit like Marmite - you either love it or hate it!" Sean explained.

"However supporters have felt about the actual design or colours of the shirt, everyone has understood that the shirt can raise valuable funds for the 'Keep It Up' campaign and the response has been unprecedented in terms of sales.

"I would like to thank everyone that has bought one of the shirts already and encourage everyone else to get theirs quickly, as only a few remain in each size."

The shirt is now the most viewed product in the history of Town's new retail site, www.htafcmegastore.com, since its launch on December 9th and over just three days the Club has sold more yellow and red shirts than it did of the popular blue and white striped home shirt over the whole of December.

Phone orders continue to come thick and fast, with calls coming from as far and wide as Poland, Hong Kong and Australia!

Get your shirt now - visit www.htafcmegastore.com!